"Ebay is an online auction service that allows users to sell merchandise and prospective buyers to place bids on a wide variety of items. The time of the auction can last anywhere from a few days to a few weeks. Throughout the duration of the auction, bids are accumulated. At the end of the auction, the bidder with the highest bid is then awarded the item"
http://www.ehow.com/how-does_4896408_ebay-work.html#ixzz2f3AfPWz2
The target auidence of eBay is everybody, anything and everything can be brought on eBay ( to a certain extent). The benefits of eBay is that during this reccession that eBay autions off products cheaper than they would be in stores thats why here ( the UK ) especially it has become increasingly popular.
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